By Gillian West

Creative agency Now has triumphed to take the title of Creative Work of the Month for July with its £1m business brand campaign for BT.

Highlighting the importance of relationships and collaboration in business today, the work – ‘In Sync’ – showcases the talents of acapella group, The Buzztones, as each member of the group delivers a different word of the script.

The creative idea looks to show how being ‘in sync’ with each other really matters when trying to turn business ideas into reality.

Directorial duo Us through Academy helped shoot the ad, which builds on the success of Now’s #SeeWhatHappens activity Read full story ›

Source: The Drum