Peanut butter and chocolate brand Reese’s is extending its current UK social media campaign with experiential activity this weekend at London’s SW4 festival.
As part of the #sorrynotsorry campaign the brand is working with brand activation agency Field Day to engage with Reese’s young target audience of ‘pleasure rebels’, who are people who are ‘unapologetic about having fun’.
The festival activation – the first of its kind in the UK for Reese’s – has been devised to communicate the brand message that Reese’s is the perfect combination of chocolate and peanut butter, and reinforces the overarching theme of #sorrynotsorry, by Read full story ›
Source: The Drum
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