By John Glenday

Coca-Cola has enlisted a magician to promote its new packaging with a sleight of hand as part of a marketing shift which will see the brand taglined as ‘Taste the Magic’.

Conceived by agency David, the advert sees Vegas performer Justin Flom play the part of a waiter serving a customer who has just ordered a Coke Zero, only to be presented with a regular Coke. Rectifying the situation the magician transforms the bottle into the desired variant before her very eyes.

Flush with this success, Flom goes onto materialise a bottle in a customer’s handbag, crumpling a bottle within a brown Read full story ›

Source: The Drum