Adidas chief executive, Herbert Hainer, has credited the company’s brand managers with helping to turn around the alarming profit warnings of two years ago and its return as a serious challenger to rival Nike.
The 62 year-old recently spoke to the WSJ to discuss his 15 year career with Adidas, which will come to a close next month when hands over the chief executive role to Kasper Rorsted who joins from Henkel AG.
Hainer is set to go out on a high with the German brand forecasting net profit to rise by around 40 per cent on last Read full story ›
Source: The Drum
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