By Lee Bassin

Key questions right now in the world of PR content creation include ‘How often should I distribute video online?’ and ‘What length should my online videos be to optimise engagement?’.

It has almost become a millennial’s version of asking how long you should wait before contacting someone after a date. Do you keep ’em keen by not WhatsApping until a couple of days later, do you send a cheeky text the next day or have you got an Instagram photo up before your date has even got off the train home?

On the thorny issue of online video, there is no shortage Read full story ›

Source: The Drum