By Jessica Goodfellow

The photo-sharing app, once a closed book to advertisers, has introduced a raft of new features over the last year designed to make it an advertiser’s playground.

Before September 2015 Instagram’s capabilities were available only to a select number of advertisers in eight countries. The platform heavily controlled the environment to let users adapt to ads in a controlled way.

Last September, it opened up its ad inventory in 200 countries to businesses of all sizes. Today (22 September), after one year of ironing out the nooks and crannies of what brands want out of Instagram, it is celebrating a Read full story ›

Source: The Drum