“We want to be more innovative, more creative and we want to be the first,” says Danny Wilson, director of operations at Manchester City. It’s a bold statement and a sentiment shared by many ambitious sports properties these days, yet few are backing it up in the fashion which Manchester City are.
The Premier League club’s growing popularity and global business model have made it one of the most attractive entities in football for sponsors, however Man City have been particularly selective when deciding which companies they partner with.
Rather than bringing on board the biggest names with the deepest Read full story ›
Source: The Drum
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