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How the original Blair Witch Project ushered in a new era of viral movie marketing

on Sep 23, 2016 | 0 comments

By Rebecca Stewart

Blair Witch Project Viral Marketing

“In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later their footage was found…”

The premise of the The Blair Witch Project was a simple one, but with a $60,000 budget and eight days of film reel its creators couldn’t have begun to imagine that the movie would go on to gross $248m worldwide.

The low-budget flick has transpired to be the fifth highest-earning independent film of all time, but in lieu of the finances for Hollywood-style special effects and a mammoth marketing strategy, the directors instead relied Read full story ›

Source: The Drum