By The Drum Reporters

1) What level of transparency – financial, operational, media – are you currently providing us?

Rather than ignore the warning signs that are Dentsu’s “inappropriate operations” and the findings from this year’s ANA report, the smart marketers see it as a chance to understand what has happened to make agencies feel they have to overcharge, hide kick-backs in order to satisfy their client and stay in the black. Advertisers are never going to cease working with agencies despite these suspicions and so the onus is on them to seize the opportunity to push for improved contracts that work for Read full story ›

Source: The Drum