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Accenture buying Karmarma: The deal that symbolises where marketing is heading?

on Nov 30, 2016 | 0 comments

By Tony Walford

At the start of this year, we flagged Karmarama as one of the last independent agencies of scale left in the UK. We also said that it was unlikely to sell up unless a really interesting offer came along.

Well, as of yesterday (29 November) it is no longer independent as that offer arrived. In a move that surprised just about everyone, the Farringdon-based agency was snapped up by the consulting giant Accenture. Rumours started circulating late on Monday night and by Tuesday morning the deal was done. The figure bandied around was £50m, about 1.5 times Read full story ›

Source: The Drum