This is an insights piece about 2017 trends without any mention of ‘Trump’ or ‘Brexit’. Is that even possible? For all our sakes, I’m giving it a go. Then we can all have a group hug and hope the end of the world is not imminent.
A move further towards localism
I think people will start to look more inwards. A step further than conscious consumerism, this will be an increased in shopping local or buying local. Liking brands that support communities and make us feel part of something collective. Localisation over globalisation from both foreign policy to the brands we buy.
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Source: The Drum
Industry News