By Alexis Ng

For many small business owners, marketing is often treated like an unwanted pet – you know you’ve got to take care of it but it’s not quite up there on the list of priorities.

In recent years, online marketing has become an increasingly popular and effective tool for businesses to grow, engage and retain customer bases. Most social platforms like Facebook have made it possible for small business owners and in-house digital marketers to manage their profiles and campaigns on their own.

Since cost is often a factor in a small business owner’s decision making process, self-served platforms means saving on agency Read full story ›

Source: The Drum