The social media contract for the Mayor of London’s annual New Year’s Eve fireworks event has been awarded to content agency Brawl.
The project will see Brawl take responsibility for content development across all social media channels and will run from now until January 2017.
London’s 12-minute New Year’s Eve Fireworks celebration and associated lighting display featuring the Coca-Cola London Eye, has become a renowned event and draws a huge global audience. In 2015 the fireworks were watched by 11 million people on BBC1 alone and the BBC YouTube video has subsequently received over 2 million views.
The win follows on from Brawl’s Read full story ›
Source: The Drum
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