Videology, an advanced TV software provider, last week announced findings from a new commissioned research report showing that agencies and brands continue to target advertising campaigns mainly based on age and gender.
Advanced TV advertising enables marketers to segment and target audiences in plenty of ways, but demo targeting still has a place because its scale is so much larger than more refined targeting methods.
“Honing in on specific audience segments or behaviors can obviously bring huge value to many advertisers, but clearly reaching audiences based on age and gender targeting remains important to many others,” said Scott Ferber, Founder and CEO, Read full story ›
Source: The Drum
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