By Tony Connelly

B&G Foods has reimagined its famous Jolly Green Giant character in a new series of humorous ads promoting its line of convenient healthier foods.

Following an absence of a few years the famous advertising figure returns in two 30-second spots created by Deutsch’s New York office.

The first, titled ‘Snow Angel’, shows the Jolly Green Giant returning from a journey around the world where he picked up a number of new skills and ideas that helped created the latest range of products.

The second ad, ‘What Did He Learn’, targets a more adult audience with the narrator commenting that the Giant’s “jump squats Read full story ›

Source: The Drum