By John Glenday

Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries.

Devised by TBWA/London the strapline will take centerstage in a print campaign from today before appearing in a television campaign which will debut during Friday’s edition of The Big Fat Quiz of Everything show on Channel 4.

Each element will seek to reinforce the message that your stretched purse or wallet will go further when Read full story ›

Source: The Drum