By Vernon Vasu

Thoughts of viagra have been entering our minds of late, and not because of any (wrongly) alleged aspersions of dysfunction. With our work in ReFUEL4, we are obsessed with thoughts of breathing life into campaigns that are about to wither.

Anyone working in digital media knows of the time in any campaign lifecycle, after campaign takeoff, there is a big spurt of performance (stretching the viagra metaphor as far as decency allows), followed by a long tail of despair as the campaign runs its course. Hardly what can be called the warm afterglow of satiation, not if you are in charge Read full story ›

Source: The Drum