Spending on political advertising in the US reached a record high of $9.8bn in 2016, with online media noting an explosion in what was the most digital presidential election to date.
Fresh research from Borrell & Associates indicates that since the last vote in 2012 overall political spend increased by 4.6%, with digital outlets taking a larger slice of the dollars and increasing their share from 1.7% to 14.4%.
Ads placed on social networks, along with programmatic pushes, received the biggest boost, with researchers estimating that two out of every five dollars spend on digital went to social channels, with Read full story ›
Source: The Drum
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