CreativeRace’s London office has been appointed by the UK’s leading specialist bike shop, Evans Cycles, to handle all integrated marketing campaigns. Evans Cycles was first opened in central London by a London cyclist, Frederick Evans, who won an award from Britain’s largest cycling club for the best cycling invention of 1925.
CreativeRace’s first campaign for Evans Cycles is planned to launch early April. This campaign will focus on the brand’s trade-in scheme, and will be executed across press, posters, in-store POS and digital channels. This latest appointment continues a successful first quarter for the agency, with Read full story ›
Source: The Drum
Industry News