Traditional media has taken a beating in the past few years.
In my house, there is no “TV” in the old sense of the word and anecdotally that’s the case for most of my peers. We’ve got streaming services for sure, but I never “channel-surf” and I rarely watch ads unless they’re forced upon me.
Data seems to support my experience, with Oscar viewership rates at a nine-year low and another report showing an overall TV viewership decline of more than 10%.
More and more people are watching traditional television programming on live streaming devices, subscription Read full story ›
Source: The Drum
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