Asia Pacific represents one of the more fragmented regions, where adoption is never truly uniform, with broadcasters’ adoption of programmatic being an example.
While developed countries like Australia, New Zealand and Singapore might be further up the curve, most broadcasters are still dipping their toes into programmatic for IPTV according to Ryan O’Sullivan, head of AdTech, APAC and Japan, Ooyala.
“We’ve seen broadcasters putting their toes in the water to test it out,” said O’Sullivan.
“We’ve got customers in Singapore who are only doing 10% of their volume in programmatic, we are really just at the early stages of programmatic,” he added.
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Source: The Drum
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