Whether a show is on a broadcast network, cable network or streaming platform, there’s rarely out of home advertising that leaves out tune-in information. Showtime decided to go another route with its reboot of the insanely popular Twin Peaks.
The show, which has been off the air since 1991, only had two seasons but still has a massive fan base and culture.
To encourage the show’s biggest fans to talk about the return Showtime launched eight billboards in Twin Peaks-specific neighborhoods with zero branding or tune-in. Fans are already going wild. Found Remote chatted with Read full story ›
Source: The Drum
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