Senior marketers at Sainsbury’s and Suzuki have called out the hierarchy in agencies as among one of their biggest bugbears, believing it can undermine any relationship if people don’t “pick up on the cues” of when it’s not constructive.
During a panel session on how agencies can help clients to grow at The Drum’s Agency Acceleration Day yesterday (30 March), Rachel Eyre – head of marketing propositions at Sainsbury’s – discussed the importance of aligning agency and client culture, saying she values a sense of joint accountability, ownership and pride in the brand’s performance.
However, she advised against forcing this Read full story ›
Source: The Drum
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