By Daniel Ward-Murphy

I think it would be very difficult for any agency to grow or maintain a high success level unless it has both a good culture and a good strategy in place. But if I had to choose one, it would be culture, without question. There are two key reasons for this:

A bad culture takes a long, long time to fix

If you have just made a couple of bad hires then at a cost, you can reverse out of that. But if these bad choices or issues stem from your board or your senior level team then the steps to address Read full story ›

Source: The Drum