By Steve Swann

To ‘do’ Experience Design, you first need to understand why it’s different.

The difference is that it focuses on the science behind design – studying human behavior and psychology. The focus isn’t merely based on visuals or functionality – it’s based on how your audience engages with your creative. How does it make them feel? Is it relevant to them? Does it inspire them?

A good example of where this was all of this into consideration is the recent Stodge Podge event that Mando supported in producing all of the creative.

The brief was to create Read full story ›

Source: The Drum