Global’s digital audio exchange platform DAX has inked a deal with Dennis Publishing to combine the duo’s audience data, marking an industry first.
The collaboration is the first time Dennis has allowed another media owner to access its audience data. The independent publisher will share insights gathered from media brands including The Week, Coach, Den of Geek, Expert Reviews and Alphr.
The partnership means Dennis’ data will now be available through DAX, with audience groups including active in-market buyers of smartphone and laptops, as well as individuals interested in the tech, film and gaming sectors.
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Source: The Drum
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