Brighton’s Churchill Square Shopping Centre has created an augmented reality fashion show to bring to life its spring summer fashion trends via mobile app Zapper.
The Zap It, Unzip It! show, which launches on 28 March, is the first show of its kind to be created by a UK shopping centre and will feature brands such as Warehouse, H&M, River Island and Next.
By scanning one of four unique Zap codes that have been placed in various locations around Brighton, including online, shoppers will be able to see one of four “trend-focussed” fashion shows on their smart phones.
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Source: The Drum
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