The delegates at the Digital Innovators’ Summit in Berlin dragged themselves back to their seats for the ‘Programmatic Ad Transactions’ session Tuesday afternoon. This was a presentation they knew they had to hear, but they expected it to be painful.
As it turned out, Rick Welch, head of programmatic sales for Conde Nast, while not quite managing to make the arcane world of ad tech sound simple, at least made it sound do-able. Welch heads up the US publisher’s new programmatic team, seven people tasked with introducing the latest advertising innovation to the 100-year old media company’s staff and clients.
He described Read full story ›
Source: The Drum
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