By John Glenday

HTC and Selfridges are to unveil a giant pop-up skatepark, the UK’s largest, in central London tomorrow following the launch of the HTC One (M8).

The Oxford Street venue, situated in the old Selfridges Hotel, will provide an opportunity for the public to get their hands on the new smartphone together as part of a retail and experiential brand collaboration.

Skaters and shoppers will be able to put the phone through its paces by utilising the devices flagship Duo Camera functionality to snap still images and shoot video – which can be shared in real-time via built in plasma screens.

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Source: The Drum