Google’s industry head, insurance, Andy Mihalop, Tesco’s senior marketing manager, mobile, Mark Cody and Nishma Robb, chief client and marketing officer for iProspect, discussed the continued impact that digital has had upon brand marketers while speaking at a href=”http://www.thedrum.com/whatson/123676/digital-convergence“>The Drum’s Digital Convergence conference.
They trio has spoken about emerging marketing needs and trends, with Mihalop explaining that chief marketing officers are now expected to understand all areas of technology development, alongside traditional marketing methods – or bring that knowledge into a company if they find it impossible to do so.
“The biggest change for CMOs is delivery. Going from Read full story ›
Source: The Drum
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