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"A virtual Facebook is too obvious" – AKQA’s executive creative development director on Zuckerberg's VR plans

on Mar 26, 2014 | 0 comments

By Jennifer Faull

Facebook’s buyout of Oculus, a virtual reality (VR) platform which has been making waves with its Oculus Rift headset, has had many speculating that soon users might be virtually chatting to friends in each other’s living rooms, but that’s just too obvious a use for the $2bn tech, according to AKQA’s executive creative development director, Andy Hood.

“It was a bolt out of the blue, but it’s interesting,” said Hood on Facebook’s latest purchase. “A lot of people look at VR headsets and see them as gaming devices, so there will be a lot of initial surprise, with people Read full story ›

Source: The Drum