Iconeme, a new technology and design company, has launched VMBeacon, a product that lets store mannequins transmit information to shoppers about the clothes on display.
Via a VMBeacon installed into each mannequin, information programmed by the retailer is transmitted to consumers using a smartphone app.
If a shopper comes within a 100m range of the VMBeacon they will receive an automatic alert with information on prices and links to purchase the items directly from the retailer’s website, or the location of them in store.
The technology has been designed to let retailers to engage customers digitally when shopping in, or passing by, Read full story ›
Source: The Drum
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