Somersby Cider has teamed up with British comedian and Charlie Brooker’s Weekly Wipe contributor Jake Yapp to unveil five films poking fun at the way we live our lives, with the first film taking a pot-shot at smart watches.
The ‘…What? Refreshingly Real Reviews’ series, created in partnership with DigitasLBi, aims to raise brand awareness, create an online buzz around the brand, and increase engagement amongst Somersby’s target audience of digitally-savvy male cider drinkers aged 30 to 45 years old.
“We’ve made these reviews for blokes who are all too aware of the pretentious nonsense creeping into their lives #middleagedselfie #lolz. They Read full story ›
Source: The Drum
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