Publicis CEO Maurice Lévy has moved to quell fears that creativity would be put at risk as a result of the Publicis-Omnicom merger, in a process that has become about scale and measurability, but admitted a balance must be found.
Speaking at the Financial Times Digital Media Conference in London today, ahead of the finalisation of the Publicis/Omnicom merger Lévy said: “Creativity will still be extremely important…and that will be the beauty and the difficulty of managing a group of that scale because on the one hand, which it comes to search, digital and data, scale will be extremely Read full story ›
Source: The Drum
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