AOL is to unite its programmatic offerings into a single, screen-agnostic platform – AOL One – as it looks to crack down on the amount of “technology tax” in the programmatic supply chain.
The internet giant is planning to bring its entire programmatic offering, which includes newly acquired Adap.tv, AdOpenLearn and Marketplace, under one banner as part of overarching plans to simplify the programmatic buying process for publishers and brands, letting them trade across mobile, online, video, and linear TV.
AOL Platforms CEO Bob Lord unveiled the strategy today alongside chairman and CEO Tim Armstrong and launch partner IPG Read full story ›
Source: The Drum
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