Innovation underpinned Anthony Newman’s 17-year tenure at Cancer Research UK, which comes to an end this month. Now, it’s a life raft for third sector brands as the industry turns the corner to prize engagement above all other things.
Kids Company’s closure and the suicide of Olive Cooke punctuated a difficult few years for the charity sector. Now with the government slowly pulling funding from under the floor, it’s clear that something’s got to give in the way charities market their brands.
“In the last couple of years there’s been huge shakes in public confidence,” said Newman. “The Read full story ›
Source: The Drum
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