By Benjamin Cher

Arcade has expanded its relationship with Suntory Beverage & Food Singapore, handling four consumer beverage brands for the company.

The work will include conceptualisation and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.

The campaigns will include TVC, print and digital, running across North and Southeast Asia in 2017. Arcade Singapore will be in charge of the regional work, while Arcade’s Jakarta office will offer consumer insights and creativity in Indonesia, the region’s biggest market.

“We believe driving growth through creativity is key to building great client relationships. It feels good when Read full story ›

Source: The Drum