By John Glenday

Microsoft has adopted a novel approach to encouraging web users to ditch Google in favour of its own Bing search engine, by awarding points for searches made on the platform which can then be redeemed for music and movies.

Designed to erode Google’s near monopoly in search the incentives initiative is being rolled out in the UK today following a successful launch in the US last year and is being marketed as a ‘rewards program’ for adopting Microsoft’s services.

Anyone interested in making the switch need simply sign up via their Microsoft account, from which time Read full story ›

Source: The Drum