By Andrew Eborn

This election has been punctuated with u-turns, lack of preparation and the constant reminder of the power of statistics and the danger of getting them wrong.

History continues to repeat itself but just like brands, politicians and pollsters appear not to listen and learn.

Pollsters have flubbed spectacularly in the last few elections. Having got it spectacularly wrong regarding the Tory victory in 2015, Brexit and Trump, they are understandably nervous that Labour has been closing the gap on the Tories.

The campaign trail has provided a roller coast ride.

Theresa May promised solemnly on several occasions not to call a general Read full story ›

Source: The Drum