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Publicis Groupe new CEO outlines plans to create an agile 'platform' rather than a holding company

on Jun 1, 2017 | 0 comments

By Stephen Lepitak

Publicis Groupe‘s new chief executive Arthur Sadoun has released a video to the company and its clients outlining his bold vision for the group to “become a platform” rather than a holding company, while outlining how he plans to bring transformation into the business.

This is Sadoun’s first public statement in his first week after succeeding Maurice Lévy at the helm. He took time to praise his predecessor while also making fun of his French accent.

The CEO also talked about his vision to transform the group from “a holding company to become Read full story ›

Source: The Drum