Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations.
To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign.
As part of the UK initiative the brand will use social monitoring tools to identify LGBT+ Twitter users who have recieved abuse based on their sexual orientation or gender identity. Offensive tweets will be highlighted by a taskforce of artists who will respond to hateful Read full story ›
Source: The Drum
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