Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its previous estimates.
The media-giant worked with WPP-owned Kantar Worldpanel on a study investigating whether people exposed to advertising on Facebook and TV are more likely to purchase the products or services they are exposed to.
It builds on a study it published last year with Nielsen which found that Facebook could help advertisers reach an additional 5% of people they would have otherwise missed had they purchased media space on TV only.
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Source: The Drum
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