By John Glenday

Twitter shares have surged 6.5% on the back of an uncharacteristically positive outlook for its commercial prospects as advertisers gave the micro-blogging service their ‘best relative feedback’ in more than two years.

Having struggled to gain traction amongst advertisers the service appears to have turned a corner as it rode a wave of renewed investor optimism fueled by user growth, changes to its ad delivery and a renewed focus on live content.

Triggering the bounce was Cleveland Research which believes it has found evidence that advertisers may be re-appraising their approach to the platform. It said: “This is Read full story ›

Source: The Drum