Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Pinterest shifts focus to visual search with updates to Lens feature

on Jun 22, 2017 | 0 comments

By Rebecca Stewart

Pinterest rolled out its visual search tool Lens to all users in March, and now the platform has streamlined the tool with a redesign and the addition of some new features.

Lens lets users point their camera at their surroundings to discover fresh ideas based on the images it captures. The idea being that if a user spots something they are interested in – like a dress or a flower arrangement – then they can snap a picture of it and search for visually similar images within Pinterest‘s walls.

Uses are even able to take pictures of food Read full story ›

Source: The Drum