The organizers of Cannes Lions have responded to the potential decision of WPP and Publicis Groupe bosses to refrain from involvement in the festival next year, partially due to cost.
Speaking to The Drum, Jose Papa, managing director of Cannes Lions answers some questions put to him in response to the decision of Arthur Sadoun, Publicis Groupe’s chief executive, to cut all marketing spend including entering and attending awards such as Cannes Lions and CES to fund the development his internal AI platform Marcel. This spurred WPP chief Sir Martin Sorrell to admit that he too Read full story ›
Source: The Drum
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