By Brad Berens

Reading most business books is like watching the movie Groundhog Day, just without the funny bits. Such books bludgeon their readers with a single idea over many chapters. Sometimes it’s not a very good idea, and there’s no escape!

After a while I get: the premise, bored and out.

This is why I’ve concluded that most business books are really just HBR articles suffering from elephantiasis. (Google it.)

In contrast, one of the many things that make Jeff Rosenblum’s new book Friction: Passion Brands in the Age of Disruption — written with his friend and business partner Jordan Berg — Read full story ›

Source: The Drum