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Allstate releases thought-provoking domestic violence PSA for its Purple Purse foundation

on Jun 22, 2017 | 0 comments

By Minda Smiley

Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.

The PSA is for Allstate’s Purple Purse foundation, which for the past 12 years has been been working to help domestic violence survivors regain their financial footing. According to a study of 103 domestic violence survivors, all but one reported experiencing economic abuse. Even so, nearly eight in 10 Americans are unaware the financial abuse is a form of domestic violence, according to Allstate.

The insurance company’s latest campaign aims to Read full story ›

Source: The Drum