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The E(mpathy)-Factor: Why empathy won this week at Cannes

on Jun 22, 2017 | 0 comments

By Jill Kelly

“Empathy” has received a healthy amount of corporate attention in the last 24 months, from Facebook’s Empathy Lab, to company-sponsored employee empathy training, to the customer-service deployed empathy funds.

Its value has strengthened with momentum; from the squishy word of my youth, when mom would scold, “maybe if you walked in her shoes for a day, you would feel different!” to a mandatory ethics and business currency.

In “Most Empathetic Companies, 2016” (HBR, Dec 2016), of the top ten companies in the Global Empathy Index 2015, six are “technology” companies: Facebook, Alphabet, LinkedIn, Microsoft, Netflix, SAP SE. Not coincidentally, these companies are Read full story ›

Source: The Drum