Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016.
The agency will be responsible for strategy, communications, campaign management and development of the brand’s CRM and loyalty activity.
Reporting into the Samsung Europe office digital team, Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries.
The agency’s appointment comes less than 12 months after the tech giant suffered a PR hit when customers found that its now Read full story ›
Source: The Drum
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