One Championship is constantly evolving its sponsorship strategies to keep up with rival UFC. After renewing its partnership with Philippines media giant ABS-CBN, One Championship has now partnered with Singapore broadcaster, Mediacorp.
As part of the agreement, Mediacorp’s free-to-air channel OktoSports will cover One Championship’s Live events. Full coverage and catch-up will be available on its OTT platform Toggle.
Chatri Sityodtong, chairman and CEO of ONE Championship, said: “ONE Championship is proud to announce its partnership with Mediacorp. From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp Read full story ›
Source: The Drum
Industry News